Native iOS, Web


UX Designer, Visual Designer


1 Year



Most visa applications take place through travel agencies, take weeks to process and are unnecessarily expensive. AriaDirect aims to condense this process into a versatile, standalone travel platform.

Given a unique opportunity to connect with various consulates, AriaDirect is able to expedite the visa application process and send it straight to review, greatly reducing the pain point for business travelers.

I worked as the sole UX designer with a team of developers overseas, working on the iOS and web applications.

You can download the app here.


AriaDirect Current Clients



The Problem


How might we simplify the visa application process?


Visa applications are often a tedious process. Going through forms is an ordeal, and requires multiple items to be collected in order to submit. AriaDirect aims to centralize this process into a cohesive app.



The Process


Phase 1: Simplifying the Visa Application Process

Categorizing Visa Types

The visa application process for many countries is a complicated and time consuming task. In Vietnam (our first visa application market), there are roughly 20 different visa types, most of which can be condensed into a few categories with tiers based on entry type, duration, and purpose. We simplified the decision process by categorizing these visas into tiers based on time sensitivity and requirement uniqueness.


Condensing the Application

Application User Flow.png

We condensed the process into 6 main steps based off commonalities. These steps were comprised of entry form sections that would be parsed into the actual application on the backend, and sent directly to the consulate. 

Once we simplified the process, I worked with engineering to identify which sections in the form adhered to each section. Since we only had a limited amount of engineering resources, in order to push design to production in time, I had to optimize the design in order to making sure it was easy enough for engineering to develop. Certain interactions such as animations, etc. had to be compromised to simplify the design.


Phase 2: Identifying Supporting Features

Facilitators and Reminders

We added features centered around the Visa Application process, categorized into Facilitators and/or Reminders. Facilitators would help a user reduce the amount of time needed to complete an application, while Reminders would instigate repeated usage. We had to make sure that all features were still supporting the MVP, and wouldn’t lead the users away from completing the visa application:

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Current Features

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Simplified Visa Applications

Applications All In App

Business travelers often complain about the lengthy visa application process. AriaDirect has simplified it into 6 steps, allowing users to submit the form in less than 5 minutes.


Application User Flow

App User Flow 2.png

Visa Status Updates

Keep Track of Applications

After submitting an application, AriaDirect will help keep track of status updates, from approvals to delivery. AriaDirect will also reach out to users if an application is rejected to help correct any errors.

Visa Status.png
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Passport Scan

Reducing Input Time

Passport Scans will greatly decrease the time it takes to input details. AriaDirect has engineered a way to identify a majority of the fields simply by scanning or uploading a passport. AriaDirect also doesn’t store passport photo data to avoid privacy issues.


Visa Check

Quick Visa Lookups

Not all countries need a visa based on your details. AriaDirect provides a quick lookup to see if the country you’re visiting needs a visa for entry.

Visa Check Mock.png


Initial Results and Feedback


We’re currently finalizing a formal launch for our iOS and web services; however, we have done some early testing with our clients. Initial qualitative feedback was overwhelmingly positive, and we’ve been able to successfully reduce the visa approvals time from 2 weeks to less than 2 days.

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Future Considerations and Limitations


Future Considerations

My Trips Features

We’re currently scoping out a My Trips feature that allows people to create itineraries, which can help keep track of travel plans as well as identifying times when people need to apply or renew visas, as well as passports.


Web Portal

We are also currently building a desktop site that can help submit bulk visas in addition to standard submissions.



Due to lack in developer resource as well as initial funding, I had to work through a variety of limitations - in the future I would want to have a more official level of UX Research and Testing, as well as an Analytics platform to integrate into the app to monitor quantitative performance to identify future opportunities of optimization.



Interactive Prototype